Legal notice

1. Use of the site

Everything on generativaitalia.com sets out, in good faith and as plainly as I can, the way I worked on the day it was written. Treat it as information and nothing more — not legal, tax, or business advice; if you act on it outside a live project, you do so on your own reading and at your own risk.

Please don't harvest the site's text wholesale, reverse-engineer my way of reading answers from the public pages, or re-publish long stretches of it without credit. A link to a page, or a quoted passage with a clear attribution, is genuinely welcome and asks no permission of anyone.

2. The form

Submitting the form starts a conversation, never a contract: it places no offer and no obligation on either side. It is only an orderly way to hand me the background to your case. I answer once that background lets me say something genuinely useful. Submitting it earns you no automatic right to a particular answer, a set deadline, or a service.

I may also turn a message down: it might sit outside what I examine, my time at that moment might not stretch to it, or some other practical reason might apply. A decline is never a verdict on your business — it usually comes down to fit and to the hours I have.

3. What a project looks like

A paid audit or correction project starts only once both of us have signed a written agreement. That agreement, and not this page, is what fixes the scope, the deliverables, the schedule, the fees and payment terms, confidentiality, intellectual property, and how any dispute is resolved. These site terms are no substitute for it.

A project reads the public web evidence around your business — the pages you own, your map entry, the fragments of guides, directories, and reviews that mention you — and shows where the wording or the visible details leave you hard to name, to place, or to classify correctly in an assistant answer. Each recommendation fastens to a concrete, visible element rather than to a vague notion of brand; the Italian and the English are checked against each other so that they tell one story; and nothing in the project pretends to steer rankings or a share of citations. Where an instruction would work against this way of doing things, the project is renegotiated or halted — not quietly bent.

4. No guarantees

How a business turns up in answer engines and in search rests on forces no one holds completely: how the models behave, the policies of third-party platforms, the changes you choose to make, the market, and time simply passing. So nothing is promised here — not a place in the results, not a citation from a model, not a recommendation, not any particular behaviour from an assistant. What the project does is read the public evidence, weigh it across sources and between Italian and English, and point to the wording and visible details most likely to make your business easier to read correctly. The outcomes remain beyond my control, and the concrete, bounded expectations live in the written agreement.

5. Liability

For free use of the site, my liability is held to the narrowest the law will permit. For paid work, it is spelled out and capped within the written agreement. None of that sets aside liability for deliberate fault, fraud, gross negligence, or anything the law will not let me exclude.

6. Governing law

Use of the site falls under the law of the place where I am established, save where consumer law hands you a more favourable forum. For a paid project, the governing law and the competent court are named in the written agreement.

7. Updates to these terms

These terms are revisited as my way of working changes, and the version that counts is the one carrying the "Updated" date above. A change that touches a project already running is told directly to the client it affects; a change to the site alone just appears here.

Contact

Any question about these terms finds me at hello@generativaitalia.com.